Positioning statements are a powerful tool that businesses can use to define and communicate their unique value proposition. When done well, a positioning statement can help businesses clarify their messaging, better connect with their target audience, and stand out from the competition.
Crafting an effective positioning statement is not always easy, but thankfully there are some tried-and-true tips that can help. In this blog post, Matt Teeple shares tips for crafting an impactful positioning statement for your business. By following these tips, you’ll be on your way to creating a strong foundation for your brand messaging.
Tips By Matt Teeple For Crafting A Great Positioning Statement
When crafting a positioning statement, it is important, as per Matt Teeple, to keep in mind the tone of voice you are using. You want to be informative and descriptive but also engaging for your target audience. Your goal is to get them excited about your product or service and create a sense of urgency that encourages them to take action.
The first step in creating an effective positioning statement is to determine who your target audience is and what they care about most. This will help ensure that you communicate the right message in the right way. Once you know who you’re targeting, think about how you can summarize the value proposition into a short sentence or two that will capture their attention and make them want more information. Make sure each sentence is phrased positively so that it creates a positive impression of your product or service.
Once you have determined the audience and your value proposition, you can focus on the tone of voice to ensure that you are properly communicating with them. The language should be simple and easy to understand so that everyone in your target audience is able to understand what you’re offering. Avoid industry jargon or technical terms, as this can be confusing for people who aren’t familiar with the industry. Also, make sure that each sentence flows naturally and makes sense within the larger context of your statement.
Finally, Matt Teeple recommends considering whether there are any particular keywords or phrases that your target audience tends to use when talking about similar products or services. Incorporating these into your positioning statement can help you capture the attention of this audience and make your message more memorable. Additionally, using words that are associated with positive experiences can help create a favorable impression in the minds of potential customers.
Matt Teeple’s Concluding Thoughts
According to Matt Teeple, by taking all of these factors into account when crafting your positioning statement, you can ensure that it is effective and properly communicates to your target audience. Doing this will help create an emotional connection between them and your product or service so that they are more likely to take action. In turn, this can lead to increased sales and overall success for your business.